Definition of a Social Media Plan

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In previous articles we explained a brief introduction to Social Media and then how to plan a project of Social Media. Then follow the thread of social media, and present an article detailing how to define a social media plan and what elements compose it.

Article How to define a project of Social Media explained the phases of a project, and the phase of "Definition and planning of Social Media Strategy" is where you should develop the plan for Social Media Project.

The social media plan can be divided into 7 groups / objectives mentioned below:

1. An analysis of the company's online reputation
2. Benchmark competition
3. Define the main stakeholders and targets
4. Definition of the overall strategy
5. Defining Social Media Strategy
6. Community management
7. Recommendations

A Social Media Plan should not be a closed document, must be a living document, every 6 months from the start of its implementation will be reviewed, validated the performance of its objectives and indicators.

We must bear in mind that a Social Media strategy is shaped by "The Social Media Plan" in conjunction with the "Content Strategy", one without the other does not make sense.

We then go into more detail of the different groups / objectives that form a Social Media Plan:
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How to define a project of Social Media

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In this article we will explain in detail how to plan a social media project for a company, but is also expandable to a particular level.

Phases of a project of Social Media

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Introduction to Social Media

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Let's start a series of articles related to Social Media, marketing powerful tool for businesses. In this first article we will discuss some generic form of Social Media with concrete examples, let's hope the article will be helpful and welcome your comments.

Before going on let's define what is Social Media. According to Kaplan and Haenlien teachers define social media as a group of Internet-based applications that are developed on the ideological and technological foundations of Web 2.0, and allow the creation and sharing of user-generated content.

As you know all of you are constantly changing technologies and blazing speed. The diagram below reflect this change:

Of course technological world in 2007

Of course technological world in 2010:

Currently, Social Media is based on the concept of WOMM (word of mouth marketing) by a factor convierténdolo measurable and therefore rentabilizable through Social Media Marketing.
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Example backup management with HP StorageWorks 1/8 G2 Tape Autoloader and Backup Exec 2010

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In this article we will explain how much higher can run a backup infrastructure, and how to manage Backup Exec software 2010.

1 PHYSICAL STRUCTURE

This chapter contains a brief explanation of the physical structure and components of system backups.

The following schedule reflects the actual physical structure of the system:

We have in the rack above image, the device "HP StorageWorks 1/8 G2 Tape Autoloader" connected to server "Dell Poweredge T605" by a cable iSCSI:

The left image corresponds to the back of the device "Tape Autoloader," we can see the cable that connects to iSCSI server, right image.

The device "Tape Autoloader" is connected with a network cable to the switch to communications and access to network data and perform the scheduled backup.

2 Operation safety device copies

This chapter contains a brief overview of the backup device.

As mentioned in the previous chapter the backup device is the "HP StorageWorks 1/8 G2 Tape Autoloader". This device operates as follows:

- The device stores in each of his arms, left and right, backup tapes, in our case each tape with a capacity of 800 GB and 1.6 TB compressed.

- The device is connected to the server with the management software backups. The management software is called Backup Exec 2010.

- The device is also connected to the switch communications network to access data from network servers.

- When through the management software schedule a backup of selected data, the device selects the first tape to store the copy, then the network access to data copy, and copies the selected tape. This process is repeated daily.

Currently has 2 boxes of 5 ribbons each. Each box has a label: Week 1 and Week 2. Each box contains 5 tapes, each labeled as follows: Week 1-A 1-B week, week 1-C 1-D week, week 1-E and Week 2-A, Week 2-B , Week 2-C, 2-D Week, Week 2-E.

With this structure is to always have a history of 7 days of backups.

This system is intended every Monday, rotate backup tapes in the device "Tape Autoloader". A set of tape will be in production while another set of belts is in a safe place.

3 Accessing the copy management software

This chapter contains a manual procedure to access the performance management software backups, called Symantec Backup Exec 2010.

The software is installed a specific server on the network. You can access the software remotely. By accessing the software opens the next window that asks us to authenticate:

When we identify ourselves as administrator the following window:

Could it be that just did not see this window as the program shows the last window we agreed last time we use the program. No problem.

At the top of the window have the toolbar.

The icons to which we have access to perform the "Manual operating procedure to manage system backups Bou Group" are:

- Monitor works: This option is displayed to us and made ​​outstanding jobs. We want to see at the bottom of the window if the backup was done correctly.

Let's analyze one line:

If you look at the line containing the name "Backup Diario" we see that the state is "Completed", the percentage is "100%", the start and end time, duration time was 2 hours and 16 minutes , and GB 105 have been copied.

These data are interesting.

- Devices: This option allows us to view the tape devices that exist within the backup device, "Tape Autoloader".

To view the tapes within the device should display icons like the image below and click "slot", then right we will see the tapes inside the "Tape Autoloader".

In the picture we have deployed all of the left, we clicked on "Groove" and the right we have come all the tapes that are currently on the backup device "Tape Autoloader". The only option that will be used is if we click the right mouse button on "Groove" and we give "Inventory".

Clicking on inventory is opening a window work. Click in "Run Now" and the task is scheduled to perform it.

Espereamos that has been helpful this article on an infrastructure of backup software Symantec Backup Exec and 2010.

How to configure Exchange ActiveSync

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In this article we will explain how to configure Microsoft Exchange 2007 for any mobile device can sync your mail, calendar, tasks and contacts via the ActiveSync application, we will also explain how to configure a mobile device to receive data.

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In this article we will explain how to configure Microsoft Exchange Server 2007 and how to configure your mobile device with Windows Mobile to sync tasks, contacts, calendar and mail in an Exchange mailbox (email account).

We assume also that the Microsoft Exchange mail server 2007 is configured and running Outlook Web Access.

Steps for setting up Exchange ActiveSync

First of all enter into the Exchange Management Console 2007.

Click in "Server Settings" and click in "Client Access". In the right window we see the client access options. In this window, at the bottom, we have a series of tabs, the first is the OWA configuration and the second is the deActiveSync. We click on it and see that we have the option of ActiveSync. Double click and it opens the following window:

This window has 3 tabs. In the first call "General" in the part where it says "external URL" we have to write the same address on OWA (pictured is an example). In the second tab called "Authentication" choose how we want to authenticate, if we can leave the default. In the third tab "Remote File Servers" you can define different rules to block or permit access to different hosts, in principle no need to touch anything. We accept and close.

We must now put "True" option in ActiveSync, many times and is automatically set to true to install the Exchange.

In principle this is it, as long as OWA is working properly.

Steps to setup ActiveSync on a Windows Mobile phone with

Suppose we have a mobile device with Windows Mobile operating system by default the tool is installed activesync. The look in "Start> Programs> Connections", we will find ActiveSync. Double click and it opens the program window.

It opens a window where we give "Menu" and "Add Server Source", then opens the window "Edit Server Settings".

In this window as the server name we put the external URL defined in Exchange ActiveSync, click in "Next" and opens the window user, password and domain. We put the data in our organization (apply for the system administrator of the company), we click "Next". In the next window you can choose what we want to synchronize our Exchange server, we can choose between contacts, calendars, emails and tasks. We click "Next" and we have completed the process.

Now if we use secure SSL certificate must install the CA on your mobile device. This certificate must be supplied by us the Exchange server administrator. This certificate is a file. Crt that we carry in our mobile, then we run it and he just installed. Once installed the certificate and can synchronize with our Exchange email and set some additional options such as how often you want to synchronize, size of files to download, and so on. Activesync Cotillead a little, is a very simple to understand.

Potential Problems

If you have followed all the steps and shows you an error saying you can not have two profiles on by mail, it says exactly this message. We must go into Activesync and go to "Menu> Options", and see connections. Most likely before configuring ActiveSync against Exchange server, we have created a connection profile Windows PC, you must uncheck the mail option in this profile (you can only be a mail load profile) and this must be exchange.