April

SEO Guide for Bloggers

TuQuiosquero Category

Internet

Castilian translation of an article for bloggers SEO Aaron Wall of SEO known (the original article is in English and is available here .)

Sections index

What Google knows about your blog?
Why SEO techniques for blogs are different from other websites?
Registry of dominions and hosting for blogs
Keyword Analysis
Discovering information
Writing clear and highlighted titles
Optimizing the structure of the blog
Web Statistics
Creating controversy
Use the following brand marketing your blog
Understanding the effects of Internet

What Google knows about your blog?

Search engines have a wide range of tools for analyzing trust blogs. Google knows more about your blog than you believe. Think Google is master of:

- The leading search engine search ( google.com , . is ...)

- Service leader emails ( Gmail )

- Home pages most used configurable ( iGoogle )

- The most widely used feed reader ( Google Reader )

- Web Statistics and Web Analytics more used ( Google Analytics )

- The ad network distributed over the world ( Google AdSense )

- A toolbar that monitors traffic ( Google Toolbar )

- The largest video site ( Youtube )

- Millions of data and information stored on a daily

Extrapolating trust with data from other users

If a user comes from Google subscribe to your blog, how important can be given to the decision of this person? How long will signed? How often do users interact with your blog? What other blogs interact? What habits usual search and e-mail have?

If another blog includes a link to yours, what confidence to give Google the link and help position you better? Is it a reputable and well known blog? How many users are subscribed to your RSS? While services like Bloglines or MyBlogLop could answer some of these questions, Google can answer better than any other. In addition to all these answers Google knows how old is your blog, how regularly adding new content and how quickly does the number of incoming links.

Why SEO techniques for blogs are different from other websites?

Search engine optimization (SEO) for a blog is different than SEO for other pages primarily for a social factor that incorporate blogging platforms. It is not about buying links or using black-hat techniques . SEO for blogs is more focused on creating content to get visits to call attention and worthwhile.

The social nature of blogs

RSS and feed readers make it easy for readers to subscribe to the task of all new content and believe them to be notified instantly when new content is published.
Many people who read blogs also has its own, perhaps with hundreds of subscribers. If the odd blogger respectable post your entry, you get a domino effect where many other readers will access your content.
The most popular blogs usually ask for feedback and often have dozens of comments on each entry, adding unique content which can be positioned
Optimizing a blog is more about caputrar the user's attention and give credit to expose ideas to optimize each page specifically to take advantage of search engine algorithms.

Dominions Registration and Hosting for Blogs

Services such as TypePad , Blogger or WordPress let you host your blog under a pseudonym (Example: tuquiosco.wordpress.com). Do not do that! Some of these services offer a limited amount of functionality and / or prohibit the use of ads on the blog. It can take months and years to get a hearing and if you really want to devote to profit from your blog, it would be highly desirable to have your own website and domain with a hosting company website (Example: www.tuquiosco.es ) before than having to migrate all the blog at any given time. You can get your own domain for a few euros a year and some hosting companies, as Strato-Accommodation offer the wordpress installation service on a single click.

Keyword Analysis

Traditional tools

There are a number of free and paid tools to find keywords with traffic and detect the most popular. Many of these tools as Wordtracker offers results from the most recent searches. Búsqueda tradicional de palabras clave

Search Trends

In addition to historically popular search content, all blogger should seek new and updated content. You can find much information you are looking right now in places as far Technorati , Google Blog Search and Google News , services like Google Trends and Yahoo! Buzz Index lets you find most read entries above.

Where to use keywords in your blog

It is essential that you use keywords in the title of each page and which preferably are in the beginning. Could you repeat these keywords in the content, using phrases or words and even repeat a few times but most importantly of all, you seem perfectly natural. Make sure the text is enjoyable to read for a human and not a search engine robot. The possibility that many more be bound thereby. Traditional tools show you the most popular content but there are others like Quintura make it easy for you to find words and synonyms.

Discovering information

Search for mems

What are the fuzzy ideas right now? Who or what is the center of conversation in the blogging world? TechMeme and Tailrank highlights the most popular posts and also allows you to filter out certain topics. The World Bank launched BuzzMonitor as an open source program that allows anyone to have your browser mems .

Youtube

Youtube lists are an excellent source of information ( the most popular of today , the most talked about today , and today's favorites ). Surely much of this information is irrelevant for your blog but you can help find ideeas for new content.

Pages of news

Digg , Del.icio.us , StumbleUpon Buzz , Meneame (Castilian) will show the most popular ideas that currently exists between social markers.

Focusing on competition

It is not necessary that you are aware of all to succeed, but if on your market. If you read two dozen blogs on topics related to your blog, you can be the case who are being linked and why people talk about it in order to identify and create ideas known. Subscribe to these blogs, it's easy to iGoogle , Google Reader or Bloglines . You can see incoming links to specific blogs with Technorati or Google Blogsearch .

Discovering new ideas

Using the above method you can find the reasons why a story is popular in certain industries and markets. Analyzing this information, you can try adpatar your ideas to your own market and discover surprising insights. All content you'll find (online reading books, pictures, magazines, conferences, personal experiences, etc..) Are all sources of inspiration.

Writing clear and highlighted titles

A science fiction author and blogger popular Boing Boing says the following about the wording of titles:

Escribíbelos like you're a newspaper editor

The descriptive titles help put content in context and make it more likely that people click on your site when it appears in search results. You can also choose to capture your readers emotionally, making any questions or promise to solve a problem.

Optimizing the structure of the blog

Highlight your best content

Until septimebre 2007, the home page of Aaron Wall were the most recent comments of the blog. While this helps and encourages the incorporation of new comments can frighten those unfamiliar with the sector. If you create a popular blog, make sure the home page is attractive to those who had never seen. The guide you through the learning process, showing them where to start highlighting the most important content. If your place in a business grows, reinvested to create tools, forums and other interactive features for people to continue visiting her. Many blogging systems allow you to highlight your content automatically popular. Including a one-click access to your most popular posts, they will approach the users, thus increasing the chances of getting links. Many of these readers may be new to the blog. Citing internal links you allow your items to better understand the framework of your blog without having to repeat stories over and over again.

Blocks duplicate content

Updated: Since the core of WordPress does a good job redirecting duplicate to the original URL of the post and the duplicate content filter Google is much more sophisticated than it was before publishing this article, I want to say that many bloggers are not very concerned about duplicate content.

Michael Gray provides optimization tips for blogs on WordPress in the following video:

Each entry you post must belong to one category
Use more of wordpress function to display a small portion of your entries in the category page
Use the robots.txt file to block files or any other section

Warning: If you are new to using robots.txt be careful not to turn off all your articles with dates in your URL if your individual posts using dates. We assume that they use in your URL of the post categories and not the dates, the robots.txt file to a WordPress blog should look like this:

User-agent: *
Disallow: / * q =
Disallow: / * trackback
Disallow: / * feed
Disallow: / * wp-login

Joost de Valk offers readers a lot of data about WordPress optimization, in his WordPress SEO guide .

Categories and tags

Create categories that align with the words of your industry. Doing this will allow you to create a structure in place that helps your pages to position categories. If your site is focused on weight loss, for example, then create categories of exercises, diets, pills and supplements such. If you are using categories and tries to avoid overlapping tags. For example, is a bad idea to have a category page called "construction bonds" and then often use the label in many link building entrances. This will also help to limit the number of categories to a dozen or two at most instead of having hundreds with few entries each.

Related Entries

Als many blogs link front and rear posts. From the standpoint of usability it is convenient, and helps search engines to navigate within the blog. There are also plugins for WordPress or Drupal that allow you to list related posts under the current post, helping readers find information if they want to keep reading.

Fix the page titles

Many content management systems use the site name before the name of the post on the internal. The best thing is that the title always starts with the most relevant information first. Drupal does this by default but tools like WordPress will find all in one SEO pack and SEO Title Tag .

Statistics and Web Analytics

A program of statistics and web analytics will show you:

Who's linking to your blog
What are binding posts
What you will find people who find your blog

If you know the type of people you date, it's easier to create additional content to love. Some bloggers change their pages a bit more success to add keywords and thus better positioned for additional words.

The tool of Google Analytics is free and is a good statistical tools and Web analytics. Mint is also very good but costs about $ 30 per blog. Performancing and MyBlogLog offer web statistics aimed at bloggers.

Creating controversy

Many people are controlled by their fears, but most people with more success is guided by intuition and instinct.

Nobody likes boring: some bloggers worry about being fined or offend someone. When someone threatens to sue, your name and their exposure grow exponentially. Not that you do all the time but illegitimate threats by some companies will give you exposure and confidence.
Creative destruction is part of the business: in a few years it is possible that people pay for information like this to offer.

Use the following brand marketing your blog

Being highlighted

If you are new to Internet marketing, read the post from Seth Godin Purple Cow to understand how to create ideas credible. The links are nothing more than an appointment. If these are known, the links appear but not without a little push before marketing cash.

Remain credible

Most new information is spam, while this trend continue, for readers will be much easier to find quality information instantly. If you are using the default design that comes with WordPress, probably your readers will notice. If you are using a different or pay for one as, you show your readers that you care about the style and you are willing to invest in your place. The format and design make better the credibility of a site. You need to be easy to contact, show your business address or post an information page about your business, all this enhances confidence in your site.

Links to other blogs

Many bloggers who constantly review the bound and who has read its contents. Links to related sites is one of the most economical marketing techniques that exist, it is not only recommended but also should link to and quote whenever possible. Be sure to add value by explaining why you think they're in the right or wrong, you might even consider asking for information or interviews.

Link building

Search engines see links as a sign of Confiança. If you can, I highly recommend are listed in general directories and nests.

Promote your site

Generates exposure and exposure visits. If you spend money promoting your site is likely to win popularity in a few months.

The pay per click campaigns help to buy relevant traffic from search engines
Adwords is a giant media network called Adsense

Understanding the effects of Internet

Cumulative advantages

On April 15, 2007, a social scientist, Duncan J.Watts published an article in the New York Times called "Is Justin Timberlake a product of cumulative advantage?" In this article Duncan highlighted the social anturaleza of our decisions:

"People never take independent decisions - partly because the world offers so many alternatives that we have little hope of actually doing what we want, partly because we are never 100% sure what they want, and in part why we want experience is generally the same as others close. "

Because of the nature in group decision making, many ideas remain as popular because they are popular today.

Social behavior

Comments: If your site receives many comments, most likely people to join the discussion. You can highlight your link to 'Add your comment "or display some recent comments in the sidebar. If they respond to comments, is more than likely that people will respond. Some bloggers are allied to each other because their news commented appear to be more active.
Number of subscribers: if you have hundreds of subscribers, it would be publish these statistics
Borrowed Autoritat ask: ask someone prominent in the industry give you their opinion before launching the project

Add interactivity

People read blogs because they prefer to have it done before you read an entire book. Add images and videos in your posts and large blocks of text segments with ordered lists to help reading more enjoyable. Have interactive quizzes or delivering prizes may be the simplest way that some others speak of your notebook while others speak, as this is the key to future profits.

Participate in popular places to win Confiança and exposure

Communities and forums they usually have a considerable traffic: participating in popular themes can help highlight your name. They also tend to be an excellent source of ideas and cotenido. If people regularly do things in the forum, they'll probably do a search on search engines.
Writing articles for other sites can allow you to leverage your brand equity, trust and traffic for free
Leaving relevant comments on related blogs can provoke curiosity in a reader subscribe to finish yours.

Be objective

Having an opinion and a strong trend, makes it easier for some others to share your ideas and thoughts to gain confidence and spread your message. Most political blogs are incredibly subjective.

Be patient with the benefits

Be patient with the profits, if your site is immediately AdSense massively and unevenly distributed on the site , it is much more difficult to position yourself among the readers of your industry.

6 Comments to "SEO Guide for Bloggers"

Tweets that mention Article translated into Castilian of one of the biggest gurus in SEO world. "Your knowledge kiosk - Topsy.com April 1, 2010 at 20:23
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sergio May 7, 2010 at 22:23
I will try to apply it little by little to my blog, Thanks
TuQuiosquero May 8, 2010 at 12:29
Thanks for visiting my blog. I hope that the articles are of interest, if you need anything here I am.
Ramon Martinez August 6, 2011 at 10:43
Very interesting tema.Gracias for sharing.
I think that will help me make my blog.
Joel January 4th, 2012 at 15:42
I'm very new in this thing I just feel there is a lot of information and do not know Exactly WHERE to begin. Articles like this help clear out Some Things. Is it very necesario to know how to create a website in order to be skilled in e-marketing? I have Noticed That There Are some technical Knowledge required but I do not know much about IT. Do you have an article About It That I can network. Than you.
TuQuiosquero January 4, 2012 at 16:08
Joel greetings and thanks for your comments, I have several articles about the subject that I comets. Enter section "Articles Index" and find one, they sure are useful to me have helped me, anything I comets.